I keep bouncing between tumblr, squarespace and medium for blogging, and realized a lot of it has to do with the experience of creation. Forget the other considerations like platform, stack, distribution, cost, etc, and just consider the editor, which in a way is the most crucial interface in the experience.
* tumblr wins for most frictionless posting (probably because most posts are re-blogs and not new creations)
* squarespace wins for simplest and most distraction-free editor
* medium wins for best styling (WYSIWYG, formatting and layout)
Guess that’s why it’s hard to choose one.
I guess the conclusion is… tumblr, I love you, but please fix your editor.
(*yes, this was posted via tumblr; no, the irony is not lost on me)